Thursday, 26 October 2017

How To Create An E-commerce Website In WIX?

If you are planning to start your own business, the primary task is to prepare a well-structured website for your company. If you are into e-commerce business, the requirement of a website gets enhanced with the rapid increase in the virtual engagement of the public nowadays. Customers prefer the flexibility of sitting at home and receiving the required materials right at their door step, avoiding the physical purchase of products or services.
However, the need of website arrangements has successfully enabled the birth of various platforms that diminishes the effort of building a website to an extent. Technological advanced reaches its peak by enabling people to have a website prepared within few hours of time and that too without an expert’s help. One of such platform is WIX. This platform is widely used and hugely preferred by start-up business promulgators. The preference is due to its easy to use process and wide availability of design and features in building a website. Developing a website in WIX stands very simple and involves few steps illustrated underneath,
Step 1: Sketch A Unique Plot And Know Your Customer
 An appropriate website draws huge customer base. Whereas, in the process to build an ‘appropriate’ website, the first step is to evaluate a proper strategy. You cannot land up in the market without a plot that is assumed to hit the customers mind. You should have a clear notion of understanding of your targeted audience; your focused section of the population. 
Added to that, you are supposed to execute an extensive research on your competitors existing in the market. You must notice and maintain a track on the sort of marketing strategies they undergo. This will help you in creating unique ideas to bring forward something new for the customers.
Besides framing distinctive strategies for your company, you should work on evaluating an exclusive brand identity and branding material. This involves designing of an impressive logo, impressive videos, slogans, convincing contents, and images. When you are done sketching all these parts for your start-up e-commerce business company, you are to move towards the implementation of design.
Step 2:  Visit the free WIX website builder service platform. You are supposed to Sign up in order to start building your website. You are only required to put required information ( email address and password and username) and you have your profile ready. 
However, if you already have an account in WIX, you are to log in and start building a new website. 
Step 3: After signing into your WIX account, you are taken to a window that provides you with a long list of categories of selecting the genre of your business. 
Step 4: On selecting your genre of business, you will be taken to a window with numerously available templates for your business website. WIX does most of the work for us, making the process extremely comfortable with no complicacy. You are supposed to choose your template to keep a track with accordance to your brand identity and strategy will have planned upon. After deciding on the template for your business, it is time for you to customise your website.
Step 5: This step requires your creative brain to work on designing an impressive outlook for your website. Although most of the features already remain present, you are just to customise the page by adding images, adding and editing content, determining the shape, size, and font of the content. However, in case of maintaining the alignment of your website content, the presence of WIX editor reduces your effort to pull your rulers for the correct layout. The editor efficiently does the task of maintaining the alignment. Added to that, WIX comes with inbuilt features of moving and shifting thus making it easy for the user to complete the task. 
Some of the common click buttons in WIX are namely, 
Copy And Paste: It is very clear from the word that this click button is used to copy and paste content to the exact place in the webpage.  
Snap To Object: Helps in maintaining proficiency in alignment.
Undo and Redo: A very useful option to revert the changes done while redo with repeat the same task once again. 
Preview: This option enables you to have a view of how your website will look when viewed live over the Internet. This will give you an idea of how the website will look from the end of the viewer.
Pages: This button has everything to do with manipulating the pages of your website. This page section deals with entire management required in settling the pages that your website will hold. This includes the addition of sub pages and all SEO related requirements in Keywords, Titles, Descriptions, Meta Descriptions and even the format of the content in the page. All these come under a single dropdown option named Pages.
Design: This segment is the key to make your website look impressive and attractive. Design includes changing of background color, font of the content and other variations involved in designing a page and the website at large.
Add: You are open to add anything to your website. Clicking the Add option, you get to add,
a. Text, images, videos, audios and any sort of visual feature that will enhance the look of your website.
b. You have options to add apps to pages enriching your website.
c. Social media attributes (Facebook, Twitter, Google+, Instagram) that will enable your website to have links connecting to the social media platform
d. You can include Blog to your website. This will enhance the interaction with the visitor visiting your website, making your website more trustworthy. 
e. Add online store where you are supposed to display your products or services of your business. That will contain the description for each respective products/services too.

Step 6: Settings option has got a lot for you. When you are done with the framework of your website, click on the setting button. The site address will provide you with the link whereas you can upgrade to a paid website where you get to have your own domain. Again, the SEO option comes with necessary information related to SEO ranking of your website. However, SEO should be carefully handled that involves proper keyword research. WIX is often said to provide an option for visibility of your website in search engines.

The entire process except the SEO part requires very less time. Features are readily available; you are just to apply your brains in coordinating the process accurately. WIX stands as a live example encouraging and assisting start-ups companies that turned out to be companies experiencing biggest turnovers. 

Monday, 9 October 2017

5 Most Amazing Programming Language With A Makeover

When the designer has successfully executed the designing segment of the website, programmers comes under focus. The preparation of a website is a combined process that amalgamates segments among which programming and coding acts as the backbone of any website. Where PHP web development is concerned, the industry enthusiastically waits for new programming software to launch and ultimately opens the door to thousand more creative approaches. Several programming languages that came into focus in 2017 have created a stir in the market. On the other hand, technical schools always supported and used Java. whereas huge preference was given to C++.
However, each year welcomed several programming languages amongst them some resulted to be very popular in the market. On the parameters of popularity, programming languages like PHP, C#, C++, Java, JavaScript, Ruby, Python seem to maintain their preferences since years while Haskell, Clojure, Scala, Go and some other resides just under those in priority list.
Needless to mention, many more programming languages are waiting at the door to hit the market. These are entirely new and thus will definitely take some time in creating its space and range of popularity in the industry. These upcoming programming languages could be tagged in the least of least priority as they are yet to be experimented and further evaluated and judged in accordance to their usefulness and preference. There are many programming languages introduced years ago and yet are least popular in the market. Often they are not even recognized.
The software industry waits to welcome five most amazing programming languages, yet to launch in the market. These 5 programming languages are said to break the record of all the high ranked language and the most suitable form of substitution.
Five Most remarkable Programming Languages  emerging to with new features are illustrated underneath,

1. Python: 

Created and launched in 1980s, Python defines itself as an interpreted, object oriented, an interactive, high-level programming language. It involves dynamic semantics.  Some of its well known feature includes dynamic typing, high level data type, modules, exceptions and comes with huge power and prominent syntax. It stands accessible in C and C++. Further it can also be used as an extension language that demands programming interfaces. However, this web development language comes with heavy data analytics, scientific computing and synthetic intelligence power. Some of the major features that makes thus web development language more preferable to the users are as follows, 
a. Extremely user-friendly: The easy to use feature makes this programming language more preferable among the public. It has been designed with the most unique feature that makes it extremely lucid for the users to understand and on the other hand provides flexibility to the users in coordinating a fully dynamic language. Python is the best in building Desktop and web applications, data mining and scientific computing.
b. Community: The importance of community is understood no soon one gets into the world of programming. Python has more than 85.9k followers, maintaining 5th rank as stackflow community.  Moreover, Python rules Meetup, having more than 1300+ Python groups along with huge proportion of members. More strength in the community, more lies the opportunity more will be the engagement of the people.
Moreover, Python has brilliant career opportunities and a shining future ahead.

2. Laravel: 

Another most  famous and popular programming language remains the Laravel. The speciality of this article remains in the arranging less codes that enables in occurrence of low risk. This enables in generating applications with much more productivity and high value. Some of the prime features of Laravel that makes it stand out of the crowd could be as follows,
a. Artisan:  The presence of Artisan remains one of the most effective features for Laravel programming language. It is through this programming language that enables in execution of extremely tedious and lengthy work in a more systematic way rather than avoiding the manual effort. It is a tool especially made for the command line enabling the developers to make new commands.
b. Template Bonanza: Needless to mention, Laravel keeps several inbuilt templates that makes it extremely helpful for the developers to create the most unique and extraordinary design along with provision for the incorporation of CS and JS code.
c. Security Provided: Perhaps, maintaining security for the developers stands a prime factor. The quotient of security is maintained by Laravel within its very own framework.

3. Shopify: 

A programming language that comes forward in providing solution to all ecommerce business, the best way to set up an online store with a motive to sell goods. It stands to be the most preferable platform  in managing any ecommerce platform, customise it according to wish, arrange payment option, credit card approval, track of the order and all that you need to give a tough competition in the market.
Some of the shining features of Shopify are, 
a. One get to keep uncountable products.
b. Provision for online channel for sales.
c. Discount codes availability.
d. Provision for Fraud analysis.
e. Unlimited online storage capacity and bandwidth.

4. PHP: 

One of the most widely used and popular software developing languages that keep HTML embedded code, highly advanced in the process of website development. Some features that prove PHP to be the most perfect for any developer includes,
a. Extremely user-friendly.
b. Maximum Control on the Website.
c. PHP stands to be the most cost effective amongst all.
d. High security maintained.
e. Helps to build an independent platform.
f. Most efficient.

5. Wix: 

The demand for Wix seems to grow more with the moving days. Widely known and used, this programming language has successfully made its space in the digital industry. Whereas, the popularity it carries enabled it to have more than 100+ websites till now in the market. The Wix is reviewed to have the most unique and impressive design layout, mainly for small business structures like online stores, separate website for the exposure of skills like photography or painters and even musicians.
Some of the key features focussing the spotlight on wix as a programming language are mentioned below,
a. Widespread variety of designs providing flexibility to the users to avail their choice.
b. Further, Wix has been tagged as the most flexible and user friendly programming language. It requires no heavy knowledge on the technical functioning and the construction of the website process stands too easy.
c. Further, a user gets to experience the benefit of app market in Wix. In app market, the user get to find numerous tools like online booking, live online chat and can add them in the website enhancing professionalism.
d. Proficiency in animation is one of the prime features of Wix. Wix is known to be the most suitable platform for animated text and various other features on enabling animated stuffs for the website.
e. Some sort of website projects are open to Artificial Design Intelligence(ADI).
With the advent of globalisation, the 21st century welcomes numerous options, emphasising on the taste of the user. Amongst several programming language, the ones mentioned and elucidated are reviewed to capture the market with its wide popularity and preference amongst website developers. 

Wednesday, 13 September 2017

SEO Techniques which Can Make a Difference

The way this world is proceeding, even if you are not in digital marketing profession, you must have some level of knowledge about SEO. This would not only help you to know what you must do to make a difference, this would also help you to understand that SEO takes time to yield result. Here, you simply cannot hurry your way in. 

Even as this blog post is being written, there are millions of companies posting their own promotional contents. If you want to win in this race, you must have the understanding about SEO and digital promotion. However, this does not mean you would single handedly have to do it. This only means you would understand what you must do get the desired digital promotion. The knowledge of SEO is important because, the moment you sit facing an expert from a digital marketing company Kolkata, you would be asked the most common question – what do you want accomplish with our service. Without any knowledge, you would not be able to answer that. To know what you want, you must know what the others are doing. 

One thing is for sure, if you want to be on the top of the search engine page, you must have the stamina to do in-depth research. If you cannot do it, you need to hire a company which offers digital promotion service. 

Audit Your Website

To begin with you would need a website audit. In the digital marketing world it is known as SEO audit. This is like a thorough evaluation process which would let you know what your website lacks and to get to the top what strategy, you would need. No, without SEO knowledge, you would not be able to get a detailed report. However, you can use the technique which is known as poor man’s SEO. This is just typing your or your organization’s name in the search engine box and find out what result you get. This is not detailed but to begin with you would at least understand where you are at the moment and how many miles you would have to cover to surpass your competitions. 

If you want to get in-depth SEO audit, you would need to check each page of your website and see whether the meta tags are properly placed or not. Additionally, you would have to explore each page carefully to find the keyword optimization. It is important to optimize a page without stuffing keywords. This is an SEO sin which Google will never forgive. Therefore, do yourself a favor and find someone with knowledge after you are done with your audit. 

Simple URL

One important SEO tip which everyone needs to remember is to have simple url. There is no point in getting an URL which people would not remember. The perfect URL should be the one which you would be able to type in the search bar. A short and simple URL can do wonder for your business. You must help the search engine to determine the topic of the page. Once the search engine gets to determine the topic, it will find it easy to optimize your page. 

There are countless ways you can create a simple URL which would help you get the desired optimization. You can seek help from the professionals if you are not sure what to do with the optimization. 

Format, Format

Well, yes, looks matters when it comes to optimization. You must format your website properly. You must explore the website and blog to find out whether everything is placed correctly or not. Additionally, you need to check the posts, are they rightly formatted? 

The rightly part can be confusing. What does rightly formatted mean? Firstly, this means breaking the blog post in several subheadings. Always help the readers scan your content. This would help derive more traffic to your page. The paragraph formatting also needs to be checked. It is important that each paragraph of your post has 2 to 3 lines. This would make the content look good. 

Do you want to make a point with your content? Very good, everyone wants to do the same thing. Make sure to bold the words you want to highlight. Or if it is a subtle point you want to make, Italicize the word. 

What the People Want

Oh, yes, this is very important to learn. Why would people come to you if you don’t give them what they are looking for? Explore Internet and try to find out what the other people are posting. You can also explore different forums and participate in different discussions to see what the readers or web visitors are looking for. For this you can use social media platforms like Facebook, Twitter or Quora.  

There are different ways to promote a website. But increasing traffic is hard work. For this you would have to put on continuous effort.

Tuesday, 14 March 2017

Influencer Marketing That Reach your Business Next Level

Every business owner is driven by one important urge – to be heard over the screams of other companies in social media. The fact is everyone out there has a lot to say. In fact they all are saying it all the times. To be heard amidst the voices that are ringing, you need special Online marketing services. To be frank spending your marketing budget on useless promotional plans or online ads would not help you get the desired exposure. The marketing planner might think that the plan is right one to attract attention; however, with time you would get to know that the marketing plan is not working. When this happens, you need to change your marketing plan. In fact you need to impose some special plan. In such a situation influencer marketing plans work just fine. Actually in such cases influencer marketing plans work. However, the thing is you need to know how to incorporate the marketing plan and make it a success. This is one of the most important questions in Online marketing services. 

Setting the Path

The first thing which you need to do is, set the path. It is important for success. Once you have the path, you would know where to go. Remember that creating the right influencer marketing plan is not too difficult. However, you would need to be dedicated. Commitment is the most important thing which can help you find the right solution for the promotional plan. 

To set the path first you need to know what is an influencer. You would need to find the answer to this question before you can do anything about it. The influencers are people who remain active on social media. They are also active on blogs. These brand advocates focus on the brand value and they drive for action. In fact true influence does just that. When someone with thousands of follower launches your brand to the world, you get automatic exposure. 

You would need to know your target clients properly, if you want to execute this strategy well. The fact is to influence people about a certain product or service, it is essential to know who the service or the product is for. You would also have to understand the market which you are targeting. It is important to think about the content or the videos which will easily influence the people you are targeting. 

If you really are determined to use this marketing strategy, you would have to think about the perfect influencer who can help you get the right exposure. What you really need is knowledge about people who can get you the brand value which every brand owner craves for. Now, a bit of research would be able to help you make the right decision. Also, Online marketing services can assist you to find the right person who would be able to give you the required promotional value. 

You need to have a goal in mind. This will help you get the best of the strategy. Also, this will not allow you to drift from the path of promotion. What you need to remember is – it is easy to change path. There are too many ways where you can lose your initial dream of promotion. However, with professional help you would not be facing this problem. If you have someone from the industry to help you influence the audience, you will benefit from the assistance as it is not easy to lure people visit your website.

Selecting the Right Influencer

A lot depends on who would promote your brand. A lot depends on who will launch your product or your service to the world. You would have to short list a few influencers. Once this is done, you need to adhere to in-depth research. You need to find out about their social media profile. You need to find out about their followers. You need to follow their social media activity as well. How many products have they launched so far? How many brands have they helped bringing before the world? Who are their clients? How they proceed to promote a brand? 

These are important questions. Once you have found the answers to these questions, you would be able to select the influencer to work for your brand. However, here the problem is – an influencer gets thousands of emails every day. They need something human and authentic to respond to. Yes, you need to messages to them which is not robot generated. Rather writing to an influencer will help you get their attention. After you get a proper response from a group of influencers, you can proceed with the discussion about your product campaigns. There is one thing about the influencers, they are frank people. They either reject the product right away saying that their followers don’t have time or taste for the product or service, or they would accept your invitation to promote the product. 

You would have to have a clear vision. It is you who would explain to the influencer what you want. You would have to tell them who you want to reach out to. It is you who need to demand that your product gets the right kind of promotion before right kind of people. Without a clear vision of your own expectation and desire, you would not be able to do this. For this reason, it is advisable to seek help from the professional Online marketing services. They know the market. They would be able to predict the future of a product or a service. They would be able to tell you what you can expect from the promotional strategy. 

Why do you need to influence people, you might be thinking this. However, you need to understand that people trust reviews. People like to know who else have used the product before them. They also want to know how many people recommend the product or services. This is the ultimate truth and for this reason, you need to find help to influence people. 

Tuesday, 14 February 2017

Add Infographic to Your Content Marketing Strategy

A huge number of businesses are opting for infographics as their marketing tool. This is also an effective promotion tool which modern day promotion strategy cannot ignore. Here the question might arise why infographic is getting such hype. What is it about infographic which attracts business owners? This is a question which needs a deeper exploration to find the right answer.

How to Design Infographic 

Before getting into the depth and trying to find why infographic is important, let’s try to first find out how infographic should be designed. One very important thing which you need to remember is – to design the right infographic which attracts people’s attention, you need to find a skilled graphic designer first. A graphic designer will be able to create the graphics which is the selling point of the infographic. Here words play a big role but the graphics make all the difference. If the graphic is not attractive, you will not be able to use it to the full benefit of your promotion.

To design the infographic, you need to use icons, colors and images properly. It should include a brief about your business too. Here you need to remember that inforgraphic does not give you a lot of space to create. You have only a limited space where you will create. Therefore, words, images and also icons everything should be used in the precise form. Once you have use infograpic for business promotion, you will be using it forever.

Here are some reasons why this is the hot promotional tool of the web world…

Visual Effect

Human beings are attracted to beauty. They opt for everything that is beautiful. Infographic is also a way of attracting people. This is used to nudge the visual sense. If you explore, you will find out that more than 90% of information gets into the brain is through images. Human mind thinks in images as well. For this reason, infographic is the quickest way of getting people attracted to the content. By nature people turn towards graphic which is designed with right color and icons. This is the reason, finding a good designer is important if you are opting for infographic promotion for your company.

People Love to Share Infographic

Because of bright color and shades, infographics evoke interest. People like to look at them. They love to go through infographics. This promotional tool offers a great way of grabbing information within a couple of seconds. For this reason, people prefer infographic over lengthy articles or blog posts. One thing you need to understand is – web browsers are in haste, they want to get information as quickly as possible. They opt for anything which gives them the chance to grab information without losing much time. To satisfy the web users’ need, the style of web writing has changed. Writers have started using more bullet points and one liners. This is the reason in the web world infographic has gained such fame. Also, readers share inforgraphics more than any other form of articles or blog posts.

Increased Appeal of Information 

One thing you need to understand is infographic is not just a chart with numbers. This is a creative way of expressing yourself. Infographic when created properly can reach out to a lot of people. It can attract interest of people as well. In infographic information can be presented with proper appeal. This makes infographic more helpful in getting audience than written words.

Grabs Attention 

In the web world everyone is fighting for attention. Because there are so many websites, the visitors have too many choices. It is the reason, you need something which will attract people’s attention. Infographic comes with colors and images. These things attract attention without any effort. If you visit a website and find an infographic, you will automatically be drawn towards it. This is the beauty of infographic. It attracts people’s attention and make them read through the content.

Easy to Understand 

Any information which is simple gets more attention than the complicated ones. If you are looking for a quick promotional tool, infographic is the one. It can help you send out your message easily. Those who like graphs and charts will be glad to find the entire data presented in one graphic. Whatever, you need would be in one image. This is the best thing of infographic which makes the tool even more popular among the web visitors.

It Persuades People

If you are looking for a promotional tool which persuades people into doing or buying something, this is the one. Due to its unique way of presenting color and image, it can attract people’s attention and also persuade them to buy or read the content.

Those who are thinking of using this marketing tool, will be benefited from hiring a skilled graphic designer. Someone who knows how to play with color and images will be able to help you.    

Monday, 6 February 2017

Common Mistakes of Using Hashtag on Social Media

Hashtag is one of the most important features of Twitter. This one is also the most frustrating feature of this social media platform. Hashtag can do a lot of thing for you. This can increase the number of the readers for your content. Using proper hshtag you can easily optimize your content. It can be used to promote events. It can be used to sale products as well. However, using hastag is not easy. It takes an experienced social media marketing team to use this tool in right order.

Generic Hashtag

Hashtaging words like success or expansion help as they have millions of users. However, for a business reaching out to people just for the sake of reaching out is not enough. You need to make a difference by attracting people who are looking for your product and your service specifically.Due to their experience of dealing with promotional issues like these, they would be able to help you get out of the generic path and acquire the knowledge of putting hashtag before the word which will get the attention of the potential clients.

Not Investing Time for Research

One of the biggest mistakes that people make while using hashtag is not investing time in doing research. What you need to understand is – when you use hashtag without any research, you expose yourself for failure. A little time invested in finding the word that can be used with hashtag will be useful. Make it a point to stick the hashtag in Twitter just once to see what kind of result it brings. The research will help you understand whether to use a hashtag or to let it go.

Using Long Hashtag

Hashtag is like domain name. You need to make it sweet and crispy. Yes, you got it right. Long hashtags not only look ugly. They are useless as well. No one will search for a long hashtag. Using it will be wastage of time. If no one finds your hashtag, it is of no use. Hashtags when short are easy to read. They are easy to use as well. For this reason, social media experts always focus on short and easy hashtag. However, finding the right one can be a bit difficult.

Too Many…No Ways

Yes, it is human instinct to try to use hashtag before every word. However, this can be a mistake. In fact this is a mistake. Tweets need to be smart and catchy. Too many hashtag in one Tweet can make it look too desperate. When you use more than two hashtags, you show that you are not confident. It is an advice from the experts to use only two in one tweet. Because, it is only two hashtag, you need to spend time researching the right one. When it comes to Tweeter or Instagram, each word counts.

Spamming the Hashtags

Stuffing hashtag is a negative strategy which everyone should stay away from. Likewise, spamming is another negative strategy. You should never do it. Repeating hashtag is fine. For the sake of promotion, you should repeat hashtags too. However, when the repeat occurs for more than 20 times, you should control yourself. By doing this, you will be turning off your readers. They will not come back for more, if they see that you are using the same hashtag. For this reason, you should find different hashtags to use in different tweets. Getting creative is the only way to survive here.

Local Hashtag Misuse

Are you targeting people from a specific area? If so, you need to focus on the local hashtag like as #SEOserviceIndia #teachinThailand. Getting involved in communities will help. If you stay connected in a community which is area specific, you will be able to attract the attention of the people who are staying in that area. Now, this can be a long procedure, if you have not done it before. For someone who has experience in promoting others, it will not be such a difficult task.

Sticking to Old Hashtag

Human psychology stops them from trying out something new. This is the reason, actors repeat their success formula. It happens in promotion also. When some strategy brings success, people usually stick to it. They refuse to go for new strategies. Hashtag is not different. The moment a hashtag brings success, people stick to it. They don’t look past the success. They refuse to try new hashtags. This is a mistake. When you stick to the old strategy, you lose sight on the new things.

Social media marketing is an important part of promotional strategy. Don’t take it lightly. Facebook posting is just a small part of social media promotion. Only someone with proper experience can help get the desired exposure.

Tuesday, 24 January 2017

How Can You Get Star Rating Review in Google Organic Search Result

Those yellow stars that appear below the page title are not just decorative. They are used to catch the attention of the mass. These are the signs that express your trustworthiness. If you think they are hard to get, you are wrong. Of course, you need to work hard to acquire the ratings. Getting such rating using Organic SEO Result is not difficult. However, for this you will need someone experienced working with you. An experienced SEO will always be able to distinguish the right from wrong. Also, the SEO will know when something is not working. Without experience you might not be able to understand this. It is surprising to know how easily the tricks could be implemented to gain the stars. For that, you could hire a professional. 

Before, you do anything, it is important to sit back and think. What kind of attention do you want? What sort of people you want in your followers’ list? Who you want to draw to your website? The most important question is how much attention can you handle? Before you get clear answers to all the questions above, you should not opt for optimization of any kind.

Click through rate and meta description are the traditional ways of getting good quality star rating. However, with time passing by, this has changed. Now, you can use other methods to get star ratings. To know what works, you need to have an experienced SEO executive or a team of SEO’s with you. 

Everyone wonders how the stars appear at the bottom of the title of websites. If you fall under the same list, you might be benefited from doing a little research. Of course, you will need assistance of some experience people. Yet, knowing what will benefit your website is important.

Understanding Local Listing

If you use Structured Data Testing Tool, it will be easy for you to monitor this. Google has made it easy to get classified local search results. Using Google map you can optimize your website enough to catch the attention of local traffic. Here you need to understand something important. Here you need to understand that getting into the result is one thing. Utilizing the result once you are already there - is an entirely different story. It might seem obvious, but, most don’t know it for sure or they don’t care. 

Google Review matters. If you search properly and get into the depth, you will find that most of the businesses with star rating are adorned by reviews. Therefore, it essential that you encourage people to give reviews of the products you are selling or the services you are dealing into. However, when it comes to reviews, only one or two reviews might not work. You need to wave a flag at Google and scream for its attention. For that, you need to have at least 10 reviews. Some companies buy reviews to get Google’s attention. However, you could always separate the original reviews from the fake ones. 

Relevant Snippets 

Snippets are important when it comes to star rating. Snippets add flesh to the skeleton of the search result. If you can add some additional information along with the stars, chances of people clicking your website link to check the information will increase. When people see what they can get through your website, they will automatically come. Meta description plays a great role in this. However, the snippets help people in identifying the products. Through this they would be able to understand whether they need the product or they should move over to other website. Never try to force your consumers into visiting your website. 

Using Google+ 

Google + is an useful platform. Using this you can accomplish a lot. Since this is Google’s social media platform, the search engine loves G+. You can use this love for your own promotion. Getting reviews in Google plus makes a difference. Have people to get reviews on the page that you have put up on G+. If you stay consistent in Google plus, you will be benefited by the ratings from the search engine. The number of reviews which will help you get the rating might vary as Google alters this number every now and then. What you can do is get associated with a Search Engine Optimizing partner who can monitor and find information about this number. This way, you will continuously be on the top of the search engine rating.  

However, here you must be careful. The trick is to know the rule before you can break them. Don’t create multiple accounts and keep writing reviews. It has been tried before and to be frank had worked its charm. However, with time Google has smartened up. It would surely notice any unreal movement in one product website. Or, if the reviews come too frequently, they will detect it. As a result your website might get blocked. 

See, you need to accept that without hard work nothing happens. Bribing people or paying for the reviews will gain you momentary success. But, you have not set up your business for today, right? You had tomorrow in mind. Therefore, act for tomorrow. Build good reputation. Encourage people to come and give their feedback. Learn from what people have got to say. 

Send Review Links to Customers

Well, this might seem like forcing people into saying something about your products. However, this is not true. Sometimes you should remind people that they can help others into choosing the right product. You can email your customers the review link of your website page. You can text them the link too. If you keep sending enough links, people will slowly begin to respond to your call. 

Let Google Know

Once the reviews start coming, you must begin notifying Google by using Schema Markup. Schema that you add to your website must be relevant. Do this after a thorough discussion with your web development and also with your SEO team. They are the people who can help you get the desired result.