Best Practices for Gaining Backlinks to Your Website

Gaining backlinks to your website is a great way to improve the SEO performance. But what best practice will encourage people to link back to your site?

Why People Link Back to Another Site

It’s very valuable thing if someone link back to your website for their blog or website. If you useYoast SEO plugin you will see it recommends to link back to other site to improve SEO. Therefore bloggers link back to another site which have detailed information about some points which their blog lacks.

Research Well and Optimize Your Content

So before Creating content research well which particular point in your niche needs more details. You have to find out one or many important points which have mentioned in the available blog on the internet specially the 1st page of search engine but lacks detailed information.

Bloggers Love to Link Back to Informative Article

If you can create the content which other famous blog lacks you will gain quality backlinks because it will encourage the bloggers to link back to your site.

Use Social Media

 One more important thing is you have to share it on every possible social media so that bloggers can find your blog.


To know more about important SEO tips please visit 11 tips for SEO

SEO Techniques which Can Make a Difference

The way this world is proceeding, even if you are not in digital marketing profession, you must have some level of knowledge about SEO. This would not only help you to know what you must do to make a difference, this would also help you to understand that SEO takes time to yield result. Here, you simply cannot hurry your way in. 

Even as this blog post is being written, there are millions of companies posting their own promotional contents. If you want to win in this race, you must have the understanding about SEO and digital promotion. However, this does not mean you would single handedly have to do it. This only means you would understand what you must do get the desired digital promotion. The knowledge of SEO is important because, the moment you sit facing an expert from a digital marketing company Kolkata, you would be asked the most common question – what do you want accomplish with our service. Without any knowledge, you would not be able to answer that. To know what you want, you must know what the others are doing. 

One thing is for sure, if you want to be on the top of the search engine page, you must have the stamina to do in-depth research. If you cannot do it, you need to hire a company which offers digital promotion service. 

Audit Your Website

To begin with you would need a website audit. In the digital marketing world it is known as SEO audit. This is like a thorough evaluation process which would let you know what your website lacks and to get to the top what strategy, you would need. No, without SEO knowledge, you would not be able to get a detailed report. However, you can use the technique which is known as poor man’s SEO. This is just typing your or your organization’s name in the search engine box and find out what result you get. This is not detailed but to begin with you would at least understand where you are at the moment and how many miles you would have to cover to surpass your competitions. 

If you want to get in-depth SEO audit, you would need to check each page of your website and see whether the meta tags are properly placed or not. Additionally, you would have to explore each page carefully to find the keyword optimization. It is important to optimize a page without stuffing keywords. This is an SEO sin which Google will never forgive. Therefore, do yourself a favor and find someone with knowledge after you are done with your audit. 

Simple URL

One important SEO tip which everyone needs to remember is to have simple url. There is no point in getting an URL which people would not remember. The perfect URL should be the one which you would be able to type in the search bar. A short and simple URL can do wonder for your business. You must help the search engine to determine the topic of the page. Once the search engine gets to determine the topic, it will find it easy to optimize your page. 

There are countless ways you can create a simple URL which would help you get the desired optimization. You can seek help from the professionals if you are not sure what to do with the optimization. 

Format, Format

Well, yes, looks matters when it comes to optimization. You must format your website properly. You must explore the website and blog to find out whether everything is placed correctly or not. Additionally, you need to check the posts, are they rightly formatted? 

The rightly part can be confusing. What does rightly formatted mean? Firstly, this means breaking the blog post in several subheadings. Always help the readers scan your content. This would help derive more traffic to your page. The paragraph formatting also needs to be checked. It is important that each paragraph of your post has 2 to 3 lines. This would make the content look good. 

Do you want to make a point with your content? Very good, everyone wants to do the same thing. Make sure to bold the words you want to highlight. Or if it is a subtle point you want to make, Italicize the word. 

What the People Want

Oh, yes, this is very important to learn. Why would people come to you if you don’t give them what they are looking for? Explore Internet and try to find out what the other people are posting. You can also explore different forums and participate in different discussions to see what the readers or web visitors are looking for. For this you can use social media platforms like Facebook, Twitter or Quora.  

There are different ways to promote a website. But increasing traffic is hard work. For this you would have to put on continuous effort.

How Can You Get Star Rating Review in Google Organic Search Result

Those yellow stars that appear below the page title are not just decorative. They are used to catch the attention of the mass. These are the signs that express your trustworthiness. If you think they are hard to get, you are wrong. Of course, you need to work hard to acquire the ratings. Getting such rating using Organic SEO Result is not difficult. However, for this you will need someone experienced working with you. An experienced SEO will always be able to distinguish the right from wrong. Also, the SEO will know when something is not working. Without experience you might not be able to understand this. It is surprising to know how easily the tricks could be implemented to gain the stars. For that, you could hire a professional. 

Before, you do anything, it is important to sit back and think. What kind of attention do you want? What sort of people you want in your followers’ list? Who you want to draw to your website? The most important question is how much attention can you handle? Before you get clear answers to all the questions above, you should not opt for optimization of any kind.

Click through rate and meta description are the traditional ways of getting good quality star rating. However, with time passing by, this has changed. Now, you can use other methods to get star ratings. To know what works, you need to have an experienced SEO executive or a team of SEO’s with you. 

Everyone wonders how the stars appear at the bottom of the title of websites. If you fall under the same list, you might be benefited from doing a little research. Of course, you will need assistance of some experience people. Yet, knowing what will benefit your website is important.

Understanding Local Listing

If you use Structured Data Testing Tool, it will be easy for you to monitor this. Google has made it easy to get classified local search results. Using Google map you can optimize your website enough to catch the attention of local traffic. Here you need to understand something important. Here you need to understand that getting into the result is one thing. Utilizing the result once you are already there - is an entirely different story. It might seem obvious, but, most don’t know it for sure or they don’t care. 

Google Review matters. If you search properly and get into the depth, you will find that most of the businesses with star rating are adorned by reviews. Therefore, it essential that you encourage people to give reviews of the products you are selling or the services you are dealing into. However, when it comes to reviews, only one or two reviews might not work. You need to wave a flag at Google and scream for its attention. For that, you need to have at least 10 reviews. Some companies buy reviews to get Google’s attention. However, you could always separate the original reviews from the fake ones. 

Relevant Snippets 

Snippets are important when it comes to star rating. Snippets add flesh to the skeleton of the search result. If you can add some additional information along with the stars, chances of people clicking your website link to check the information will increase. When people see what they can get through your website, they will automatically come. Meta description plays a great role in this. However, the snippets help people in identifying the products. Through this they would be able to understand whether they need the product or they should move over to other website. Never try to force your consumers into visiting your website. 

Using Google+ 

Google + is an useful platform. Using this you can accomplish a lot. Since this is Google’s social media platform, the search engine loves G+. You can use this love for your own promotion. Getting reviews in Google plus makes a difference. Have people to get reviews on the page that you have put up on G+. If you stay consistent in Google plus, you will be benefited by the ratings from the search engine. The number of reviews which will help you get the rating might vary as Google alters this number every now and then. What you can do is get associated with a Search Engine Optimizing partner who can monitor and find information about this number. This way, you will continuously be on the top of the search engine rating.  

However, here you must be careful. The trick is to know the rule before you can break them. Don’t create multiple accounts and keep writing reviews. It has been tried before and to be frank had worked its charm. However, with time Google has smartened up. It would surely notice any unreal movement in one product website. Or, if the reviews come too frequently, they will detect it. As a result your website might get blocked. 

Read More: Does Google+ help for Social Media Campaign?

See, you need to accept that without hard work nothing happens. Bribing people or paying for the reviews will gain you momentary success. But, you have not set up your business for today, right? You had tomorrow in mind. Therefore, act for tomorrow. Build good reputation. Encourage people to come and give their feedback. Learn from what people have got to say. 

Send Review Links to Customers

Well, this might seem like forcing people into saying something about your products. However, this is not true. Sometimes you should remind people that they can help others into choosing the right product. You can email your customers the review link of your website page. You can text them the link too. If you keep sending enough links, people will slowly begin to respond to your call. 

Let Google Know

Once the reviews start coming, you must begin notifying Google by using Schema Markup. Schema that you add to your website must be relevant. Do this after a thorough discussion with your web development and also with your SEO team. They are the people who can help you get the desired result.   

Advantages Of Guest Posting To Make Great Online Presence

Content is considered to be one of the main areas to put emphasis on SEO at present and even in future. This is mainly because of the recent algorithm updates of Google, which place an emphasis on unique, fresh contents. But, it is impossible to make and enhance the online presence only just placing great and unique contents on your own blog. Therefore, guest blogging and posting on other sites work as great ways to gain bigger following on the websites and social media accounts, while gaining networking opportunities and credibility.

Though guest blogging is time consuming, but this can actually pay off in spades, mainly when it comes to build company and individual branding. Here are the advantages of guest posting that can make your online presence successful.

• Exposure: High quality and great contents have become more important as more and more readers are now getting most of the information and news online. As a result, numerous contents are getting published every day. Similarly, the authors with published guest posts on different sites get more exposure as well as more opportunities to craft positive association in the minds of readers.

• Inbound links: Increased website traffic is considered as a main reason why most of the writers prefer to start guest blogging. The majority of the sites allow writers to submit social media profile URLs and/or bio at the end of the post. These links therefore boost organic search rankings and drive referral traffic, leading to better search visibility for the website of the author. As the guest blogs offer inbound links, therefore it is necessary to offer high-quality contents to get organic SEO result. Link building is always worthy as the inbound links play major role in the search engine ranking algorithm. Apart from that, thoughtful, valuable and useful contents, which get steady engagement and traffic, will help the writer to publish regularly at every publisher with which the person works.

• Credibility: Positive association with various brand names surely drives credibility for individual companies and authors and the companies for which they write. An author, whose contents have been published on Marketing Land or Huffington Post, is considered to be more credible than the person, who has no guest posts. Posting on these sites will increase the online credibility that will grow once the author starts publishing on the popular sites.

• Branding: Guest posting works as a wonderful way for building the brand name of the writer. It is because, the person has the content, the idea and blogging is the only way to tell people about it. Guest posting ensures that the writer share his/her ideas with those readers, who are genuinely interested in the details the writer has to offer. The niche establishes the writer as a brand and a number of sites also publish the picture of the author to lend authenticity to the posts.

Read More: Effective Tips To Increase Brand Awareness With Mobile Application

• Networking: Apart from sharing of contents and outright promotional tweets, the guest blogs also drive conversation on the social media, via email and the comment section of posts that can result in great sales or networking opportunities. After responding, the writer can have a positive association with the readers. The next time the readers will need those products or services the writer’s company or writer may offer, the writer will be the first person they will go to. Apart from potential sales, networking from guest blogging can also result in valuable industry contacts, which are vital for business referrals and support. By bringing in quality, regular guest bloggers can lead to more fresh contents and a great variety of knowledge and perspectives, which may not come from any team and single individual working for the similar company.

• Introduction to new people: The best part of guest posting is that it allows one to enter into an already-established community while sharing the message. These blogs also allow the writers to connect with new people that can actually benefit them in case they do in the right manner. By adding value to the discussion, the writer will be able to see the things that convert over the time to more fans, followers and readers.

• Growth of social media: Apart from the website link, links to the social media profiles can also help the bloggers to improve their visibility as well as the online presence. If a reader likes the post or the article, then they will follow the blogger on the social media platforms to find out the other contents that the blogger is publishing on other sites.  Apart from that, great articles shared through the social media channels get improved visibility for the authors, who constantly write and publish great contents.

• Lower cost of marketing: Content marketing is much more effective than conventional marketing at introducing leads into the marketing funnel. While it costs less than 62%, there is no reason to not use content marketing. According to experts, content marketing is highly effective in generating high ROI. While advertising and marketing is done online, it cuts down the costs of mailing and printing when reaching to a larger audience than the print media.

• Building subscriber base: Apart from getting traffic, another major benefit of guest blogging is the ability to gain lot more subscribers’ everyday than a month. It never matters whether the writer needs subscribers or traffic, guest blogging just works perfectly. So, with guest blogging, the writer can get email subscribers even from other blogs.

• Increased authority: Being a guest blogger, one gets the scope to become an expert in this field. The knowledge of that person grows with every new article and the requirement to do extensive research shrinks and this way, the blogger is considered as expert even by other bloggers. Guest bloggers get more credibility while their writings are considered well enough for established blogs.

What You Should Do For SEO In 2016?

As the field of Search Engine Optimization is changing constantly, therefore the SEO tips and the link building concepts, which worked well in 2014 and 2015, are totally outdated. As a result, the small time marketers, business owners and other similar professionals face hard times to rank their sites. Therefore, it becomes highly necessary for the SEO experts to move on with the latest trends of SEO and also to capitalize on the opportunities of link building.

To help you in this process, this article offers a complete guide on the things that you must do for SEO in 2016 for a successful SEO strategy.

• Identify present issues with the SEO audit: You are unable to fix the things that you don’t know is wrong. Definitely, you can see the symptoms of this issue, but until and unless you opt for an SEO audit, you will not learn what is going wrong. To start with, you can enter the site of a competitor for comparing an SEO audit. This audit will help you to identify issues as well as to compare the effect of algorithm changes and your present effort of ongoing optimization.

• Invest time in SEO training: Whether you are a newbie in this field or looking for brushing up your knowledge, then you must invest your time in a good SEO training. These trainings generally cover how people interact with the search engines, how the search engines actually work, why SEO training matters and how to get started with the basic keyword research. You can also dive deeper with one online SEO training course that mainly aimed at the advanced Internet marketers.

• Take the local search seriously: Are you still playing the lip service to the local search? Then this is the high time when you must get serious about claiming the online listings as well as about building out those listings and also optimizing the content of the site for local search. Opt for master onsite optimization and add keywords on the page titles, which can identify your company, the location of the business and the services offered. Besides, the name, address and phone number of your business should be on every page of the site and not just in the home or contact us page.

Be serious about the local search listings. Claim the listing on Facebook, Pinterest, Google, LinkedIn etc. Make sure that your business is listed in the most appropriate business categories. In case you business has different locations, then you must create different listing for every location. This thing will surely boost the visibility of your company.

• Actively take part in the online reviews: User reviews are very much helpful in building the visibility of a company in search results that is wonderful news in case you have positive reviews. It means, the more positive and authentic reviews your site will receive, the higher this will appear in the search results.

So, you must not pay for the reviews or never force your customers to leave reviews. Rather, you must be proactive in getting the quick comments of the customers.