AMP or Accelerated Mobile Pages was unveiled by Google on October 2016. It was a project created on the basis of new open source framework, which would eventually display the webpages instantly, even in case the webpages contain rich contents. Though speed is the main thing here,
but it is not the only thing. Other benefits are:
• Positive effect on search rankings and CTR
• Ultimate user experience
• Increased visibility of the publishers
The lightning fast loading of content feature of AMP on the mobile device is accomplished by:
• Pre- rendering of the contents, while limiting the usage of JavaScript, while the publisher sites can take the help of
• Caching content so that Google doesn’t need to fetch page contents from the server of the publisher
AMP pages are highly interactive and fast with the components like video, carousel and light box. Besides, here the pages can also be customized with the amp-iframe to the embed components, which are not yet supported by AMP.
Now let’s have the importance of Google AMP in the SEO strategy in the year 2017.
• AMP will help you to get rank directly. But at the same time, this also has an effect on low speed and mobile friendly website. Both of these things play major roles in the ranking of the sites. As a result, Google is also showing a carousel of the AMP results at the top of SERPs above the organic results with every listing flagged by one thunderbolt icon.
• As Google has always favored those sites, which offer the best user experience, most notably on the mobile devices, therefore, the Google AMP is designed keeping the mobile users in mind. This makes the AMP enabled webpages an important ranking factor, mainly on the mobile devices. According to Google, AMP is not only a ranking signal, it means that the site will not get an SEO reward from having it in the light of AMP but at the same time, it will not be penalized for not being one.
• AMP also comes with a catch and it is that it is not possible to get the AMP content appear in the prioritized search listings without getting it hosted on the Google AMP Cache. As a result, in case one user clicks through to the content from SERPs, likes it and then decides to link to it, the link would point to some link like: “google.com/amp/site.com/page/amp” instead of the actual link.
• In case you have an AMP and non-AMP version of your webpage or website, it is necessary to tell Google that both versions actually exist and which version you want to be displayed. Besides, it is also necessary to add rel=canonical tags to ensure that the site or webpages don’t get lost out on traffic or doesn’t get whomped for duplicate content.
• AMP works as the latest in the long line of Google updates, which can increase the influence of company over the things that are found online and which makes content and UX more important. Presently, AMP is entirely focused on news articles, where the sphere appearance isn’t deficit. But as this thing expands, this makes UX more important. So, the implication of AMP for the SEO strategy are really clear, here one needs to focus more on the design quality and content, as AMP would level the playing field for the load speed and it will also make it harder to use keywords and links to drive traffic to the webpages.
• The AMP standards are a little different than how the web developers generally put together sites. It includes no inline styles, no third party JavaScript, input elements, no external style sheets and many other tools, which the web developers are prone to using. The majority of the responsive webdesign has various ways of dealing with these web objects, but these have no place in AMP.
• Slow rendering has relation with leaked users. Therefore AMP leads to more page views and time on the page as here the users are served fast. This way, the ad views also rise leading to less usage of ad blockers. Site speed also works as an important aspect of the engagement of the visitors with the sites. In this case, AMP works as the best tool to achieve this. With the truth that at the present time, Google has become more comfortable with the format, this is very indubitable that AMP would grow more in near future.
but it is not the only thing. Other benefits are:
• Positive effect on search rankings and CTR
• Ultimate user experience
• Increased visibility of the publishers
The lightning fast loading of content feature of AMP on the mobile device is accomplished by:
• Pre- rendering of the contents, while limiting the usage of JavaScript, while the publisher sites can take the help of
• Caching content so that Google doesn’t need to fetch page contents from the server of the publisher
AMP pages are highly interactive and fast with the components like video, carousel and light box. Besides, here the pages can also be customized with the amp-iframe to the embed components, which are not yet supported by AMP.
Now let’s have the importance of Google AMP in the SEO strategy in the year 2017.
• AMP will help you to get rank directly. But at the same time, this also has an effect on low speed and mobile friendly website. Both of these things play major roles in the ranking of the sites. As a result, Google is also showing a carousel of the AMP results at the top of SERPs above the organic results with every listing flagged by one thunderbolt icon.
• As Google has always favored those sites, which offer the best user experience, most notably on the mobile devices, therefore, the Google AMP is designed keeping the mobile users in mind. This makes the AMP enabled webpages an important ranking factor, mainly on the mobile devices. According to Google, AMP is not only a ranking signal, it means that the site will not get an SEO reward from having it in the light of AMP but at the same time, it will not be penalized for not being one.
• AMP also comes with a catch and it is that it is not possible to get the AMP content appear in the prioritized search listings without getting it hosted on the Google AMP Cache. As a result, in case one user clicks through to the content from SERPs, likes it and then decides to link to it, the link would point to some link like: “google.com/amp/site.com/page/amp” instead of the actual link.
• In case you have an AMP and non-AMP version of your webpage or website, it is necessary to tell Google that both versions actually exist and which version you want to be displayed. Besides, it is also necessary to add rel=canonical tags to ensure that the site or webpages don’t get lost out on traffic or doesn’t get whomped for duplicate content.
• AMP works as the latest in the long line of Google updates, which can increase the influence of company over the things that are found online and which makes content and UX more important. Presently, AMP is entirely focused on news articles, where the sphere appearance isn’t deficit. But as this thing expands, this makes UX more important. So, the implication of AMP for the SEO strategy are really clear, here one needs to focus more on the design quality and content, as AMP would level the playing field for the load speed and it will also make it harder to use keywords and links to drive traffic to the webpages.
• The AMP standards are a little different than how the web developers generally put together sites. It includes no inline styles, no third party JavaScript, input elements, no external style sheets and many other tools, which the web developers are prone to using. The majority of the responsive webdesign has various ways of dealing with these web objects, but these have no place in AMP.
• Slow rendering has relation with leaked users. Therefore AMP leads to more page views and time on the page as here the users are served fast. This way, the ad views also rise leading to less usage of ad blockers. Site speed also works as an important aspect of the engagement of the visitors with the sites. In this case, AMP works as the best tool to achieve this. With the truth that at the present time, Google has become more comfortable with the format, this is very indubitable that AMP would grow more in near future.
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