How Google AMP Will Work In 2017 SEO Strategy

AMP or Accelerated Mobile Pages was unveiled by Google on October 2016. It was a project created on the basis of new open source framework, which would eventually display the webpages instantly, even in case the webpages contain rich contents. Though speed is the main thing here,

but it is not the only thing. Other benefits are:
• Positive effect on search rankings and CTR
• Ultimate user experience
• Increased visibility of the publishers
The lightning fast loading of content feature of AMP on the mobile device is accomplished by:
• Pre- rendering of the contents, while limiting the usage of JavaScript, while the publisher sites can take the help of
• Caching content so that Google doesn’t need to fetch page contents from the server of the publisher
AMP pages are highly interactive and fast with the components like video, carousel and light box. Besides, here the pages can also be customized with the amp-iframe to the embed components, which are not yet supported by AMP.
Now let’s have the importance of Google AMP in the SEO strategy in the year 2017.
• AMP will help you to get rank directly. But at the same time, this also has an effect on low speed and mobile friendly website. Both of these things play major roles in the ranking of the sites. As a result, Google is also showing a carousel of the AMP results at the top of SERPs above the organic results with every listing flagged by one thunderbolt icon.
• As Google has always favored those sites, which offer the best user experience, most notably on the mobile devices, therefore, the Google AMP is designed keeping the mobile users in mind.  This makes the AMP enabled webpages an important ranking factor, mainly on the mobile devices. According to Google, AMP is not only a ranking signal, it means that the site will not get an SEO reward from having it in the light of AMP but at the same time, it will not be penalized for not being one.
• AMP also comes with a catch and it is that it is not possible to get the AMP content appear in the prioritized search listings without getting it hosted on the Google AMP Cache. As a result, in case one user clicks through to the content from SERPs, likes it and then decides to link to it, the link would point to some link like: “google.com/amp/site.com/page/amp” instead of the actual link.
• In case you have an AMP and non-AMP version of your webpage or website, it is necessary to tell Google that both versions actually exist and which version you want to be displayed. Besides, it is also necessary to add rel=canonical tags to ensure that the site or webpages don’t get lost out on traffic or doesn’t get whomped for duplicate content.
• AMP works as the latest in the long line of Google updates, which can increase the influence of company over the things that are found online and which makes content and UX more important. Presently, AMP is entirely focused on news articles, where the sphere appearance isn’t deficit. But as this thing expands, this makes UX more important. So, the implication of AMP for the SEO strategy are really clear, here one needs to focus more on the design quality and content, as AMP would level the playing field for the load speed and it will also make it harder to use keywords and links to drive traffic to the webpages.
• The AMP standards are a little different than how the web developers generally put together sites. It includes no inline styles, no third party JavaScript, input elements, no external style sheets and many other tools, which the web developers are prone to using. The majority of the responsive webdesign has various ways of dealing with these web objects, but these have no place in AMP.
• Slow rendering has relation with leaked users. Therefore AMP leads to more page views and time on the page as here the users are served fast. This way, the ad views also rise leading to less usage of ad blockers. Site speed also works as an important aspect of the engagement of the visitors with the sites. In this case, AMP works as the best tool to achieve this. With the truth that at the present time, Google has become more comfortable with the format, this is very indubitable that AMP would grow more in near future.

Why To Move From Adobe Flash To HTML5 Canvas Tags?

Now HTML5 is included in Adobe Flash Professional CC.Flash. The “FLA” files can easily be converted into HTML 5 that can therefore be edited in flash or other types of web development applications like Dreamweaver. This is a really promising tool and ideal for converting animations. Besides, this also supports for the conversion of ActionScript to JavaScript. Here are the reasons why it is a better option to move from Adobe Flash to HTML5 Canvas Tags.

• This offers better support from different browsers: Not all the browsers support Flash applications. The major ones- Chrome, Firefox support flash, but other browsers don’t. Sometimes, these browsers even block older versions of Flash actively. The scenario changes with HTML5. With HTML5, the web browsers support the animations natively and therefore you don’t have to worry about cross-browser support. As long as a browser supports HTML5, you can be rest assured that the canvas components will work on any type of operating system.

• Search engine crawl support: The search engines mostly depend on textual contents to understand a site. The search engines are unable to crawl Flash objects. Therefore, the sites with flash objects have limitations in visibility and ranking. This is really hard to rank the flash sites as the animations load on the local browser of the user. As the search engine bots can’t see Flash animation, therefore they can index and rank the sites properly. But this issue can be resolved in case you choose to move on to the present HTML5 canvas tag.

• Least vulnerabilities: There are actually numerous other vulnerabilities with Flash. Generally, the malware writers spread viruses by showing pop-up that mentions that the Flash software of the user is out-of-date. As a result, the users click the pop-up and install the fraud update by downloading the executable. These executables mainly load malwares like keyloggers, popups and Trojans, which send data to the hackers. But with HTML5, there is no requirement of downloading anything or there is no third party application. 

• Easy to adapt: Working with Flash web design services needs animation skills, but this is totally a new platform. Though this looks similar to working with Adobe Photoshop, but in case you don’t have proper design skills, you will not be able to work. This is not similar with HTML5 canvas tag. Here one just needs to learn JavaScript along with other design skills. This language is closely used with CSS to speed up the UI as well as to create responsive designs. It makes HTML5 really easier to learn, especially in case you are a web designer, who needs to spruce up the skill set.

• Better compatibility: As the users mainly install Flash on their computers, therefore the Flash sites should support a few application versions. For example, in case a Flash animation is created on an updated version, then the users will older Flash versions will not be able to view the content. But with HTML5, you just need to ensure that the users have a HTML5-supported browser.